Your Ride Deserves More Than a Social Media Post.

Polaris is an American powersports brand founded in 1954 by Edgar Hetteen, Allan Hetteen, and David Johnson in Roseau, Minnesota. An early Polaris snowmobile followed in 1955, establishing the company in winter transportation and recreation. Textron acquired Polaris in 1968, but a management group returned it to independent ownership in 1981. The brand later expanded into all-terrain vehicles, introducing ATVs in 1984 and the automatic-transmission Sportsman 4x4 in 1995. Other notable machines include the TX-L340 snowmobile, which used Polaris’s first liquid-cooled engine, the utility-focused RANGER side-by-side introduced in 1997, and the recreational RZR launched in 2007. These vehicles helped extend Polaris’s influence from snowmobile trails and racing into farming, hunting, utility work, desert competition, and recreational off-roading. Polaris remains the namesake brand of publicly traded Polaris Inc., whose broader powersports activities have also included motorcycles, three-wheeled road vehicles, commercial vehicles, and boats.